VoomaGo
Everyone has had the experience of visiting a place where they knew a local. That connection allows you to go behind the scenes; you get so much more out of your trip than you would have otherwise.
VoomaGo’s brand is experiential travel, going behind the scenes and immersing one’s self within the culture. This visual direction captures the thrill of memorable travel experiences by showcasing vivid photography (that focused on people’s smiles, emotions and life over beautiful landscapes) and a vibrant color palette, strong tagline, and bold logo to inspire movement and a desire to “go, do, see, be.”
As a startup with little brand recognition, video was used to show VoomaGo’s mission of cultural exchange, fun, action, exploration and also work as a visual testimonial. I shot, produced, directed, and edited a video that was designed to inspire travelers to see they can have more on their next vacation.
The web experience was crucial to building trust with our audience. It needed to convey a strong value statement as well as educate them about experiential travel, while instilling confidence for purchasing medium to large expense travel options.
Once potential customers were enticed by what VoomaGo had to offer they needed to know more about how it worked. I conceived, wrote, storyboarded and produced illustrations for an animator at Gravitate Studios who brought to life this video to answer those questions in a fun, playful way.
An organic social video campaign centered around Antimo’s animated personality. It featured travel snippets to whet the appetite and inspire VoomaGo’s audience to want to travel around the world with Antimo.
Design direction and strategy : Tyson Smith, Gravitate Design
Design : Gravitate Design, Tyson Smith
Video direction and production : Tyson Smith
Copy : Tyson Smith, Antimo Cimino, Gravitate Design
