Journi wanted to stand out in the crowded field of healthcare with a plan to democratize and simplify. We strove for a human centered design approach that echoed that lofty goal.

It was important for Journi to show how much they supported their customers. We used a layered approach that combined Journi’s brand elements with photography subjects to show they were being supported. This was done with a light touch so it would not look overly complicated.

Authentic photography was important to stand out in the healthcare field, and while we didn’t have budget for a photoshoot, we took extra time curating photos that spoke to our audience,

It’s sometimes a challenge to integrate brand into a website’s desktop and mobile versions. We took extra care to find an approach that stood out with minimal color and distraction from our message.

Design | Tyson Smith Chris Cech

Design Direction | Jaime Barrett, Tyson Smith

Strategy Direction | Sara Nelson, Tyson Smith, Nicole Elovitz, Chris Cech

Copy | Tom Sabiel