Clear picture
A product awareness campaign sought to inform buyers that all assessment systems are not equal and many don’t tell you the whole story.
This national ad campaign established a scene in which the viewer could only see half of the story and glimpses of the rest of the child.
The role copy played was to plant a seed of doubt about their current assessment system, and if you (the viewer) are getting the whole story.
For the digital advertising and social (paid and organic) we focused on bold headline copy and unique photography cropping (for the education industry) to stand out amongst the clutter.
Design | Halle Cisco, Tyson Smith, Amy Meyer, Patrice Brown
Design Direction | Tyson Smith
Strategy Direction | Kyle Scheaffer, Tyson Smith
Photography | David Johnson
Copy | Tara Blaine
